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In every large retail opening up in Tokyo, the first day of the sale to see long line of customers and efficient business. Pull: ¥ 50 million rumors (or 55 million). Even without the benefit of the open or the major news events, than to rely on a small group of Japanese fans who bought the brand the product as a souvenir travel to Hawaii or the continental United States. But a big problem is that new fans than to beat the Japanese ugg boots market in Japan and the copy is successful fashion brands other large entrance it? So far, these signs are not good. At present, Japan is experiencing low-cost fashion craze. But notably, the cost ratio and Fitch decided to double the United States and Japan consumer prices. In the first-day A & F shoppers on the market 61.7% by the journals, it was found that price, "the point", claiming that they made a special "excessive." Percentage of the price of less than one-fifth that the target consumers. Previously, U.S. retailers have made huge profits to set higher prices in Japan, but today, totally deceptive work of Japanese consumers. Consumers are smart.
In addition, most multinational apparel ugg boots companies have found success in Japan, working with local partners to adapt their information, communication, brand image, to suit the complexity of the mature Japanese consumers. On the contrary, and Fitch than to catch up in the fierce U.S. retail sales and marketing strategy may alienate the vast majority of potential sales base. The whole strategy is fully cooked and construction from the basic statements, but their new Ginza store, in particular, conflicts, Japanese fashion and shopping culture in almost every possible way. For example, most foreign retailers hire specialized staff in Tokyo, Japan, the ugg boots expectations of performance based on Japanese consumers, but the ratio and Fitch decided to brand experience, "United States", they have little man who can satisfy the customers really shop in Japanese .
It is worth mentioning that, the staff greets shoppers in English, not Japanese. In fact, the best you can hope is that Japanese consumers a kikuyu shako - returned from overseas - at least speak the local language. Most customers may like to import, the Tokyo International cargo, they do not want to be forced to the surface of their rusty English in business transactions. Staff has not been widely recognized in accordance with the principles of Japanese courtesy. They are noisy playful love, many singing and dancing along with songs pipe through the Ginza store, the sales of a relatively narrow space more claustrophobic to ugg boots facilitate customers. Worse, many of the male staff had the chest exposed. Sexy may be an important brand of charm in the United States, but this particular male ideal "tear Box" is entirely inconsistent with the current Japanese fashion culture and emerging half-naked to annoying customers against Japan, especially when squeeze into tight spaces like elevator.
To celebrate the "2010 China and India IN Le Pen" Online Design Contest and the success of the ultimate site design competition awards presented, Le Pen One space in Beijing (The One Club) held a grand party with live music. The ugg boots party will be a unique and exciting design exhibition combining live performances, highlighting "the pursuit of freedom, innovation, really I am" brand spirit, with many internet fashion pioneer of avant-garde design of the common experience of people, cool Ray-Ban fashion. "IN 2010, Le Pen China and India," Online Design Competition held over a period of 10 weeks, users have access to a wide range of support and participation. As conclusion of the event entries were collected 2577, received the attention more than a million people, becoming the network of unprecedented scale event. Design enthusiasts will be Ray-Ban Rare Prints fusion of rare stamp series with its own unique interpretation of style, and created a number of sway creativity, pursuit of individual, stylish designs, but also to "Le Pen" the meaning of the word beyond its brand to the level of a unique, distinctive way of life and personality. Ray-Ban's parent company - the Italian Luxottica Group's wholesale business Miss ugg boots Ye Ning, general manager of Greater China, said: "Ray-Ban is the world's first brand of glasses. After 70 years of baptism, it has not only on behalf of glasses - Ray Ban has long been the avant-garde, individuality, independence, freedom, the spirit of innovation into the brand's blood. Maybe not everyone has a Le Pen, but the spirit of Le Pen was able to continue to stir the heart of each individual resonance. We have successfully used this new media owner as Le Pen's Organisation of creating the perfect brand experience at the same time, their creativity for Le Pen into a steady stream of inspiration, this is Le Pen can always lead the trend, the reasons for the enduring . " October 22, 2010, in order to display ugg boots by the artist CLAUDE VIALLAT (Supports / Surfaces outstanding representative of movement) 18 designed boots, Paris, Bernard and Sergio Rossi • Sesong Museum co-hosted a cocktail party. "I often put the canvas on the floor," Viallat explained. "Usually I would use the radiator brush painting, and never envisioned the creation of what would work, since the draw came out to accept it, because everything can be adjusted to change." Although Viallat normal random drawing keen intuition, However, in this cooperation, its shape is in the skilled artist Tim have been identified before injection down. These boots were not simply put together a pattern, but the layout in the vertical suture. "The important ugg boots thing is how to make the above color and the color of its cross-echoes the following ... ..." Sergio Rossi store both the new concept of Rome as the Italian women offer a fun gift, but also for the Italian fashion up to the people presented in a charming tribute. Graceful curves inspired by the high-heeled shoes of inspiration, Sergio Rossi store advocated Rome luxury furniture and comfortable family atmosphere to celebrate the perfect combination of beauty and power of women.